Increasing your sales revenues and margins through an appropriate mix of consultancy, training and coaching

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“Add energy, motivation and education to your sales conference this year. Call us to discuss your exact requirements or to hear our ideas on how you can make your next sales conference the best ever!”

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Stuart Allen – 2014 Women in Sales Awards Judge

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Sales revenue is the ‘life blood’ of business and without it growth becomes impossible. I work with B2B businesses of all sizes to help them increase both sales revenues and margins through the most appropriate mix of sales consultancy, training and coaching.

I am best described as a sales person that teaches rather than a teacher of sales people! I use my extensive 30 year experience of front line sales and sales management, as well as launching and building a number of business, to explain the ‘why?’ and not just teach the ‘how?’

Too many sales development programmes fail because they are just about ‘tell’ and ‘show’! I design bespoke sales training programmes that truly ‘involve’ the learner. If you want to see an immediate and sustained improvement in the performance of your sales team then call me, Stuart Allen on 01905 384314 for an initial confidential and no obligation discussion.

How I sell my services to you, will give you a clear indication of what I teach!


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Halfords: sales of old-fashioned steering locks have increased by 50 percent in the past year, as drivers seek to w……

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“Stuart Allen of The Sales Performance Company Ltd was an excellent choice when I needed a sales training contractor for a key project at Vodafone Business Services. He is very adaptable and produces high quality work to exacting timescales. He challenges mediocrity and the use of outdated sales techniques that just don’t work in modern B2B sales.
His depth of knowledge and extensive experience is his subject is crystal clear to all that work with him and he is a true ambassador for the sales profession.”

Rosie Kerridge

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If you would like to get in touch please email me and I will get back to you as soon as I can.


Phone: 01905 384314


The Sales Performance Company
29 Kinver Avenue
DY11 7HA

Company Registration Number: 7949831

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