There are lots of reasons why people start their own businesses but the chances are it’s not because they want to become a salesperson! Despite this, sales skills and business development are key for business survival and growth.

The Sales Performance Company Limited is involved in two really exciting initiatives over the next few months to help local entrepreneurs. Both are part of the Enterprising Worcestershire scheme and one is open to brand new start-ups, that are yet to start trading and the other is for SME businesses that have not been trading for more than three years.

If your business has not yet started trading then get involved in the University of Worcester ‘Summer Start-up Bootcamp’ throughout July and August. You can sign up for all the programme or just distinct modules. The two-day sales training module which will be taught by our Managing Director Stuart Allen, takes place on the 20th & 21st of August in Worcester.

Stuart also taught the programme last year and commented “This really is a fantastic opportunity for anyone in Worcestershire thinking of starting a business. You get access to subject matter experts in everything from idea creation to funding, marketing and of course sales. You also get access to highly experienced business owners who are the University of Worcester’s Entrepreneurs in Residence.”

The sales training module provides over 12 hours of invaluable learning and is based on selling in the digital age. Stuart explains “The way people and businesses research and buy the things they need has changed beyond all recognition since the pre-internet days and yet some sales operations are still trying to sell as if we are still in the 1980s. This course is based on modern buying habits and new sales techniques that support the buying journey.”

For further details visit the programme website

For existing business owners trading for less than 36 months and operating in a B2B environment there is an alternative option for sales training. This is in the form of two 3 hour sessions (4pm-7pm) and the first takes place at The Hive in Worcester on August 7th, the second will take place on September 6th at the same venue. Ideally you will need to attend both dates. If the dates or venue don’t work for you then don’t worry as there will be further sessions scheduled later in the year around the county.

For more details and to register CLICK HERE 

Alternatively call Stuart on 01905 384314 or email

We provide social media and sales training in Worcester, Worcestershire and across the UK.